Top 30 Christmas Marketing Examples in eCommerce

Many of your customers (48.59%) wrap up their Christmas shopping by early to mid-December.

This means you need to bring your A-game to your Christmas marketing campaign ideas.

The good news is that stats say shoppers are ready to splurge during this season.

Let’s get started with the inspiration then: here are 30 eCommerce Christmas campaign ideas/examples from some great brands.

Top 30 Christmas marketing ideas to ring in more sales

JUMP TO:

1. Macy’s: Redesign your landing page

2. Secret Sales: Drive urgency explicitly

3. Fortnum & Mason: Create your Christmas email campaign workflow

4. West Elm: Announce special deals

5. Boots: Introduce season-only bundles

6. Everten: New arrivals as a Christmas marketing idea

7. Mulberry: Build social engagement

8. Urban Outfitters: Promote what will actually sell

9. Matalan: Focus on mobile responsiveness

10. Sephora: Reward loyalty as part of Christmas marketing strategy

11. Ivory Ella: Bring the gifts to the front

12. Puma: Offer free shipping

13. Coco Village: Create a fun Christmas quiz

14. Xpelair: Get traction through giveaways

15. Applegreen: Introduce a charitable cause to Christmas promotions

16. John Masters Organics: Go for a Christmas special packaging spin

17. Pandora: Bring in influencers to market your Christmas store

18. Bryan Anthony’s: Target last-minute shoppers

19. Mahabis: Target those who missed out on Christmas shopping

20. Moore & Giles: Promote your Christmas product catalog

21. Chewy: Initiate Christmas shoppers on Autoship 

22.  Buck Mason: Experiment with 2-day shipping 

23. Twothirds: Integrate sustainability into your Christmas promotion ideas

24. Boden: Lead Christmas promotions with emotionality

25. Harry’s: Put the shopper “in focus”

26. Fossil: Drive exclusivity through early access 

27. Fenty Beauty: Promote ONE relevant hero product only

28. BeyondYoga: Hook 'em with a "free gift week"

29. Ulta: Send out a warm yearly round-up

30. Mattress Warehouse: Highlight "final delivery" alerts

1. Macy’s: Redesign your landing page

Alter your landing page design to get customers in the mood for Christmas. 

Don’t want to mess with your website look and code? Create a splash page like Macy’s does. 

As far as holiday marketing tips go, a splash page works really well because it narrows down intent immediately.

This kind of fast funneling is absolutely critical to improve Christmas conversions.

Pro Tip: For higher engagement on your Christmas marketing splash page, go the "story" route. The easiest way to do this is to create a narrative through the headline - something like "Our most-loved scents, wrapped for wonder."

2. Secret Sales: Drive urgency explicitly

Urgency fuels some of the best Christmas marketing ideas. Like this one by Secret Sales. 

With the festive season just around the corner, a bit of urgency can drive more holiday season sales. 

But you need to ensure that you incorporate this strategy through adequate context.

Our A/B tests reveal this tactic can be especially helpful for:

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Pro Tip: To make category page urgency work better, ensure timers support the product card and not overpower it. Place it below or next to pricing / discounts.

3. Fortnum & Mason: Create your Christmas email campaign workflow

Email marketing needs to top your list of Christmas marketing ideas, given that email brings in insane ROI. 

Pre-Christmas email campaigns do a great job in keeping seasonal offerings top-of-the-mind. 

Fortnum & Mason creates an enticing Christmas gift ideas email  in the example below.

Pro Tip: Even if you explore a variety of emails for your Christmas marketing campaign: welcome emails, product feature emails, product feedback email, Christmas promotional email, product recommendation email, etc., ensure each one serves a distinct intent. Though emails are treated as some of the best Christmas marketing ideas, without clarity, emotional timing and relevance, shoppers can despise them.

You might like: 20 Brilliant "Post-Purchase Email" Examples (+ How to copy them)

4. West Elm: Announce special deals

Since every shopper is looking for good deals, this is one of the easiest Christmas marketing ideas you can try out. 

Although the 12 Days of Christmas is overused, it’s still an effective way to communicate your limited period offers and deals. 

West Elm goes one step further and creates a 24 Days of Christmas campaign - a Christmas 2025 marketing idea you can consider too.

Pro Tip: A/B test various offers—Buy One Get One Free (BOGO) offer, upselling or cross-selling offers, subscription offers for loyal customers, build a Christmas wishlist offer, free Christmas goodies—to see what works for each segment

5. Boots: Introduce season-only bundles

Seasonal bundles can be one of the most easily implementable Christmas marketing ideas. 

They're also a great Christmas eCommerce strategy because they solve "gift paralysis" in shoppers.

Boots helps their customers get the best deal through bundling—they even call out the price advantage!

Pro Tip: Package your Christmas bundles as value packs, gift hampers, bundles for him/her/them, etc. and throw in persuasive copy across product pages, emails as well as SMS & push notifications.

Don't have time? Watch top brand examples to inspire your Christmas campaign!

6. Everten: New arrivals as a Christmas marketing idea

Around Christmas, customers are looking for new products and wouldn’t mind paying a high price—you can leverage this to make the most of your Christmas marketing campaigns.

Everten promotes its all-new Christmas collection in the example below:

Pro Tip: Consider promoting these through email under “early access”. To optimize this further in your Christmas 2025 marketing strategy, declare limited quantities and create a story to support the associated urgency.

7. Mulberry: Build social engagement

Christmas social media campaigns work really great for sales. This is because about 37% of shoppers resort to social media for buying inspiration. 

Mulberry's inspiring 12 Days of Christmas campaign sets the mood for Christmas while showcasing some of their hero products for the season. 

Pro Tip: Run a sweepstakes contest through Facebook or Instagram’s video tools and run a sweepstakes through a poll or guessing game for a final reward

8. Urban Outfitters: Promote what will actually sell

Your Christmas marketing campaign must relate to the season and your specific target audience. 

See how Urban Outfitters markets keeping in mind the gender and preference of the shopper. 

Pro Tip: Identify customer behavior before targeting—if you’re launching a new line, target those who’ve bought similar products before. In fact, this can be one of the most compelling Christmas marketing ideas if you can map micro-conversions before you pin your final products to sell. Here are a few metrics to watch out for in advance:

- Add-to-cart and wishlist rates

- Search frequency and filters used

- Email and ad click-throughs by product

- Pre-holiday page dwell times

Check this out: eCommerce Customer Segmentation: 10 critical mistakes businesses make

9. Matalan: Focus on mobile responsiveness

84% of eCommerce holiday season growth came from mobile users in 2019—according to Google, there's a 27% YOY increase in this area.

Customizing your Christmas eCommerce ideas for mobile will help. 

See how Matalan customizes their Christmas collection page for mobile: 

Pro Tip: Categorize your mobile product pages under Christmas decorations, season specials etc. for better discovery. The more you do this optimization from the lens of gifting (because hey, Christmas shoppers don't think in terms of "moisturizers" and "serums"), the better your store will convert.

You might like: How to write product descriptions for mobile: 27 proven ideas (with examples)

10. Sephora: Reward loyalty as part of Christmas marketing strategy

Using the holidays to foster more loyalty in your high-value customers can be one of the most potent Christmas marketing campaign ideas.

Take a cue from Sephora.

Pro Tip: Offer a surprise upgrade on products they’ve been buying—for example, if they’re on autoship you could send them a larger size of the same product or offer one free.

11. Ivory Ella: Bring the gifts to the front

Christmas is officially “gifting season,” so most of your shoppers will be looking for gifts. 

In 2019, around 90.5% of consumer’s spending was on gifts making it the highest spending category. 

Ivory Ella gets the visual and copy just right to entice shoppers looking for gifting. 

Pro Tip: Use a pop-up to draw attention to gifts—feature coupon codes and quantity offers to get clicks. In fact, while generic pop-ups can be irritating this Christmas season, gifting-led ones can actually help product discovery. Alternatively, you can also publish a gift guide on your blog or a landing page as a lead magnet.

12. Puma: Offer free shipping

Absence of free shipping is a major reason for cart abandonment.

Puma offers overnight shipping as part of their Christmas eCommerce ideas to drive faster conversions.

Pro Tip: To turn free shipping into one of the best Christmas marketing ideas, make sure it feels "earned" instead of "expected". Tying a threshold to it and conveying it across channels is key: “🎁 Free shipping on all orders over $75 — ends Dec 15 (Christmas delivery guaranteed)”

13. Coco Village: Create a fun Christmas quiz

A great way to spice up your Christmas marketing ideas is by adding a quiz. 

Quizzes work on two things at the same time: engagement and personalization. 

Coco Village creates a fun Christmas quiz campaign and offers gift recommendations along with a $10 bonus.

Pro Tip: End your Christmas promotion quiz with a discount, especially if you’re collecting email addresses.

14. Xpelair: Get traction through giveaways

Shoppers wanting to complete their Christmas shopping won’t mind engaging in giveaway contests. 

Building traction this way becomes fairly easy when you make it a part of your Christmas promotion ideas.

Xpelair used Facebook to share their Christmas giveaway contest. They simply requested their customers’ comments and offered a reward to one lucky commenter.

Pro Tip: To make your Christmas marketing giveaway idea profitable right from the start, automatically enter those who purchase over a certain $ amount. This is also a subtle way to increase average order value.

15. Applegreen: Introduce a charitable cause to Christmas promotions

When you’re considering Christmas marketing ideas, definitely think in the direction of charity. 

Many customers who can afford your products may afford to donate to a charity too.

Partnering with charities can help attract and retain customers who want to shop AND create positive impact. 

Applegreen created an impactful Christmas donation campaign by partnering with 3 charity organizations. 

Pro Tip: Choose the charity based on your brand’s values and target audience—for example, if most of your customers are local, then choosing a local charity makes more sense than a global one. Add the donation option at the checkout stage—highlight the amount being deducted clearly 

You might also like: 18 Killer Examples Of eCommerce New Years Marketing

16. John Masters Organics: Go for a Christmas special packaging spin

Around 72% of US customers agree that packaging influences their purchase decisions.

So, if you have the resources to create a Christmas-specific packaging, make it part of your Christmas marketing campaign ideas.

John Masters Organics succeeds well in this aspect.

Pro Tip: If Christmas specific packaging is expensive, consider Christmas specific gift-wrapping because this can add to customer experience. Also, consider improving the post-purchase experience so that more buyers return to your store beyond the Christmas event.

17. Pandora: Bring in influencers to market your Christmas store

The holiday season is one of the busiest and most profitable business periods—and investing in influencers can be one of the most revenue-generating Christmas marketing ideas. 

Pandora uses the reach of local fashion bloggers to build brand awareness about their Christmas jewelry collection. 

Pro Tip: 3 important metrics to consider are how engaged the audience of the influencer are, if the influencers have a valuable personal brand, and the performance metrics of their social channels.

Also read: The Best Marketing Strategies For eCommerce Jewelry Stores

18. Bryan Anthony’s: Target last-minute shoppers

Not every shopper who doesn’t buy from you is uninterested in your products. They may be busy or just procrastinating. 

Hence you shouldn’t give up on your last-minute shoppers. 

Bryan Anthony’s appeals to its last-minute shoppers persuasively with this email. 

Pro Tip: Last-minute shoppers are more concerned about timely delivery—so bring in multiple delivery options including expedited delivery. Additionally, make your messaging about shipping benefits as most last-minute shoppers aren’t too interested in discounts.

You must also read: Influencer Marketing 101: Step-by-Step Strategy For eCommerce Store Owners

19. Mahabis: Target those who missed out on Christmas shopping

You can land sales even after the Christmas period is over.

Targeting those who missed out buying during the peak season can be one of your best Christmas promotion ideas.

Mahabis does this with their email campaign. 

Pro Tip: Pay special attention to your copy—Mahabis uses Unboxing Day and extend the holiday feeling to retain the mood. But if you don't want to run such a campaign, declare a SURPRISE FLASH SALE end of the year.

You should also read: Converting Mid-Funnel Customers in eCommerce: 14 Effective Strategies

20. Moore & Giles: Promote your Christmas product catalog

Coming up with a special catalog could well be one of the best Christmas marketing ideas. 

Moore & Giles created an interactive one to influence their customers to buy. 

Pro Tip: Promote your Christmas catalog with greater flair by attaching timely microcopy: something like “last year’s bestseller” or "ships right away."

 21. Chewy: Initiate Christmas shoppers on Autoship 

Christmas can be a good time to nudge customers to move towards automatic purchases & payments. 

Chewy offers auto shipping as part of its Christmas marketing campaign. 

Pro Tip: Turn the autoship narrative into a holiday bonus if you're using it in your Christmas 2025 marketing strategy. So instead of "Subscribe & Save", lean into "Get your favorites delivered on time this Christmas — and beyond."

Check this out: eCommerce Subscriptions: 15 Amazing Examples (+ Ways to Increase Subscription Sales)

22.  Buck Mason: Experiment with 2-day shipping 

90% of customers expect 2-3 day shipping as the standard. Plus 33% of last-minute shoppers look for options on how soon they can get their purchases delivered. 

Buck Mason offers 2-day shipping as part of its Christmas marketing campaign. 

Pro Tip: Include easy and free returns to send greater trust signals—67% of customers read the returns policy before a purchase.

You'll also like: 46 Halloween Marketing Examples in eCommerce (2024)

23. Twothirds: Integrate sustainability into your Christmas promotion ideas

With 80% of customers concerned about sustainability, highlighting it as a brand value improves reputation & brand recall. 

Also, 70% of customers are willing to pay a higher price for sustainable products. 

Twothirds highlights sustainable products in its Christmas marketing email campaign.

Pro Tip: To make the sustainability theme more believable, use UGC in your email— it increases clickthrough rates by 73%. Pepper your emails with "stories from the community" that cover your most spending customer segments. This way you draw the right attention.

24. Boden: Lead Christmas promotions with emotionality

Christmas is a time when shoppers want to let their hair down and feel like life’s still worth it. 

Drive that home with emotional marketing like Boden does here:

Pro Tip: Avoid empty tropes and fluffy words if you have to turn this into one of the best Christmas 2025 marketing tactics. Instead, look at what really matters to your TGs. For example, if you run a skincare store, leading through a "selfcare" or "ritual with partner / friend" theme will draw more people.

25. Harry’s: Put the shopper “in focus”

Selling a limited edition product based on scarcity alone is not enough. Storytelling is a brilliant way to forge connections with customers, more so during Christmas!

See how Harry’s makes the customer the protagonist in one of their Christmas marketing campaigns:

Pro Tip: Use stunning product images—75% of customers base their purchase decisions on product images. Additionally, use the 60:30:10 principle—60% should be the dominant color, 30% the secondary color, and the remaining 10% the accent.

26. Fossil: Drive exclusivity through early access 

Early access is a tested Christmas marketing idea that you can play with. 

Interestingly, 60% of customers stated that early access is the key condition to joining a loyalty program. 

Fossil uses early access as a nudge to compel users to click.

Pro Tip: Use the PAS framework of copywriting to create immediate impact for the 8-second attention span. Also, insert a referral link where customers are rewarded if someone they know sign up using the link.

27. Fenty Beauty: Promote ONE relevant hero product only

There's value in promoting ONE of your best hero products or new launches right before Christmas, just like Fenty Beauty does.

What's even better, they subtly bring in a Christmas "feel" to it—the product has 25 shades and the brand highlights it to be able to inspire a wider audience:

Pro Tip: Lead the product with the "#1 Gift this Christmas" sentiment, whether you're promoting it in emails or an ad landing page. The idea is to prime people into considering it more seriously for purchase.

28. BeyondYoga: Hook 'em with a "free gift week"

By now 12 day deals are a part of many Christmas marketing campaigns—but the idea is to always take it a step forward like BeyondYoga does—they make it about gifts that a shopper will receive when they make a purchase.

Pro Tip: Make it worthwhile by sending across a free gift that's personalized—let's say a product they're likely to need based on purchases before or have browsed.

29. Ulta: Send out a warm yearly round-up

Since Christmas is how many shoppers begin to end their year, it's a great opportunity to send them a reminder of their engagement with you without sounding pushy—beauty brand Ulta offers a fine example:

Pro Tip: To increase the impact of the round-up, offer a link to an exclusive sales preview coming up early next year. How you headline it though decides how well this turns out as a Christmas eCommerce promotion strategy.

Check out: Beauty Brand Email Marketing: 30 Great Examples (+Templates)

30. Mattress Warehouse: Highlight "final delivery" alerts

It's not enough that you offer final delivery callouts through email or even in the first fold of your store's homepage—for brands with a decent social following it also makes sense to convey this on the channel that's popular; here's how Mattress Warehouse does this in one of their Christmas advertising examples:

Pro Tip: Create a poll on Insta stories engaging shoppers to answer how long the final delivery call will last and then release a story to offer the right answer & create more urgency. Increased engagement = Increased awareness about delivery window!

4 brilliant eCommerce Christmas advertising campaigns

Whether or not you immediately have the budget to run an advertising campaign, it’s worth it to learn from the greats in eCommerce—we’ve handpicked 4 Christmas advertising campaigns that set the bar. 

1. Macy’s “Speechless”

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Why it works: The emotions around Christmas shopping are given full importance in this advert campaign, making it highly relatable for shoppers. Macy's made this video-first Christmas marketing campaign work harder by not only leveraging paid channels for promotions, but also optimizing their homepage and socials.

Pro Tip: If you want to lead your Christmas promotion ideas with a brand-level video, consider turning it into shoppable content wherever you feature it with a simple yet bold CTA like "Shop the Film."

2. Marks & Spencer “Gifts that Give”

Why it works: Inclusivity and support in this campaign offer the right reasons for shoppers to keep buying from M&S—the right hooks to get people to convert. Why it has made it to our list of best Christmas marketing ideas is because Marks & Spencer uses the creative to draw attention to their curated holiday collections. But shoppers love it because this is wrapped within the "inclusive families" theme.

Pro Tip:  If you're going the M&S way of telling a video Christmas story, ensure it features season-only bundles. This way, it's easier to tie in a cause in a more targeted way without it seeming repetitive across the store.

3. Boots “Joy For All” 

Why it works: A magic pair of glasses leading to gift personalization—this much loved Boots Christmas advertising campaign blends the regular with the imaginative and makes people think. Because relevance and emotional resonance are such big talking points around this eCommerce Christmas marketing campaign, it has continued to win brownie points over time.

Pro Tip: A Boots kind of a Christmas film campaign can tie in well with sharp customer segmentation, where you create precise landing pages with specific "gifts under $..." hooks.

4. Hobbycraft “Moments We Make”

Why it works: The good old feeling of making gifts with our own hands comes back with this Christmas advertising campaign. The result? A feeling of warmth and wellbeing that stays and makes shoppers go over to Hobbycraft. 

Pro Tip: If your store sells experiential (crafts, food, DIY) products, sell projects not individual SKUs: kits + “how to” content + UGC drives higher AOV.

What to include in your Christmas marketing newsletter

Now if you're an eCommerce brand that's been nurturing long-standing customers through curated newsletter content, here are a few ideas you can incorporate to make your overall Christmas marketing campaign ideas shine a little more:

• Communicate FREE SHIPPING across all products, categories and deals if a shopper has crossed a yearly spending threshold of $X
• Send personalized product updates with stock info to drive urgency
• Talk about how you've tweaked your returns policy for last-minute shoppers
• Embed a quiz (who doesn't like a little gamification) to come up with a personalized gift guide
• Provide links to content resources that revolve around Christmas selling
• Offer a last-minute wishlist prompt and enable shoppers to share it
• Promote your gift-wrapping services (and ensure you bring in prompts on your website too!)

5 best deals to offer during Christmas

Wondering what the best deals would be to include in your Christmas promotion ideas? Here's what we've found to be useful time and again:

• Steep discounts on clearance items (50% and up)
• 50% off on expensive products (position for a sale right before Christmas)
• Discount on eGift cards (only for a day!)
• X% off when customers buy from your livestream or from a Christmas-related Youtube vide
• Place a X% discount on bestsellers and donate $Y to a cause

Christmas Marketing 101

1. How do you market for Christmas? 

Christmas Marketing involves a series of steps which include — 

a) Setting goals using the CLARITY method 

You need to set well-defined goals before you start your Christmas marketing campaign. Here’s the CLARITY method which can help you in goal setting- 

Crystal clear — Is your goal clearly expressed? 

For instance, increase the AOV for men’s apparel by 30% in the next 30 days

Linked — Is your goal linked to a bigger goal or a long-term vision? 

Say, you plan to increase the product category sales of Pants & Jeans by 20% for Christmas using limited edition apparel. Will that carry over to the next year?

Actionable — Do you have a plan of action to achieve this goal? 

To build interest in the Christmas campaign we will focus on creating Christmas contests and early bird offers by offering 20% off. 

Realistic — Is your plan achievable? 

Increasing your Sweater category sales from $10,000 to $15,000 in the next 30 days is unrealistic. So, keep the deadline 90 days instead. 

Important — Is it a top priority? You should decide if this is critical and not just because you’re emotionally attached to the goal. 

Time-bound — Have you set an achievable time-bound deadline? 

Yours Consciously — Is it something you want and not driven by populist campaigns? 

b) Start the 12 days of Christmas Marketing 

Start with early bird offers, free shipping, and BOGO offers. Offer limited time coupon codes. Adding a price guarantee badge assures customers of getting the best prices. 

Your SEO strategy should consist of finding search terms that are high on search intent. Your on-page SEO, page speed, and content should be up to speed. Scroll through your Google Search Console and find the search terms your eCommerce site is getting high impressions. 

Focus on pages which have the highest average time on page. 

And social media strategy must engage users to take action. Create content that your audience relates to. Sort your demographics and identify the large majority of the audience. 

Decide the type of content you want to work on. 

Instagram reels receive 22% more engagement than normal Instagram video posts. 

In a Salesforce study, 68% of customers said that they pay more attention to Christmas emails from brands during the holidays.

Here’s a Christmas promotional email from Fleur&Bee that hooks attention with its copy. 

This email contains three persuasive elements  — 

• Looking for a last minute gift that doesn’t feel last minute? Tough to beat that
• Free priority shipping before the holidays
• Promo code EXPRESS to avail discount

2. When should I start marketing for Christmas? 

The answer lies in seeing your Christmas marketing strategy in two parts: planning and action.

So starting with the first part—planning your Christmas holiday marketing needs to start in July, as this will allow you to assess several things including:

- budgets

- channels of communication

- audience segments to convert most easily

- effective rules around segmentation and personalization 

In terms of action, which in other words is “promotion”, start no later than September. 

This will include:

- releasing teasers on social media

- offering previews in what’s coming up

- lining up your email campaigns 

- leveraging influencers & affiliates to start promoting on their handles

By giving two months to promotions, you avoid bombarding shoppers at the last minute. This time frame also allows you to stagger your communication across several topics, including transactional and informational. 

Research after all says that 38% of shoppers start stocking up on Christmas gifts by October itself. 

3. How do you plan an effective strategy for Christmas marketing in 2025? 

To make the most of your Christmas marketing ideas in 2025, you need to:

a) Revisit last year’s campaign

Find out how emails performed, which pages received the highest traffic, and which product categories received the highest sales. 

b) Create a timeline 

Since Christmas is the goal, the timeline should start from other holidays that come before Christmas such as Hanukkah, Three Kings Day, Winter Solstice, St.Lucia Day, and St. Nicholas Day 

c) Refine your target audience 

Not every demography is going to buy from you. Go scan through your analytics data to which age group occupies the larger piece of the revenue pie. 

It could be Gen X, Gen Y, Millennial, or GenZ. Refining your target audience helps you know whom not to sell to. 

d) Determine what channels to focus  

Depending on the ROI, select the top 4 channels you want to invest your time and effort in. Social media, email, SEO, paid ads, and video marketing are some of the channels. 

Choose the ones which closely fit your goal, budget, and audience. 

Push Notifications are super effective with an ROI of 3500%. 

Here’s a Christmas push notification from The Body Shop that nails the headline.

Engaging headlines are necessary to draw the user’s attention. Using Emojis(20%), industry-relevant send times(40%), and rich formats(25%) can significantly increase open rates.

4. How can I increase my Christmas sales? 

Here are 3 tips that can help you increase your Christmas sales in 2025:

a) Dress your website in Christmas

As they say, dress as per the occasion, your brand’s website shapes the perception of your customers.  

Visuals influence a greater part of the human mind since 90% of the information transmitted to our brain is visual.  

Colors have special importance since they stimulate different emotions influencing behavior and decision-making.

It influences purchase decisions since 85% of customers buy solely due to color. 

A Christmas tree, reindeer, or gifts are the bare minimum but put your creative brains to work and come up with something that will just wow your customers.

b) Offer special deals, discounts, and more 

Christmas is the season when shopping is at its peak. While special deals and discounts are the norm, other factors determine your pricing strategy. 

You need to factor in production and supplier costs, partner fees, staff salary, shipping costs (free shipping comes at a price), and marketing & advertising costs. 

Offer a wide variety of deals such as BOGO, festive discounts, promo codes, loyalty discounts, and product bundles. 

If you can’t offer heavy discounts include referrals and offer a live tutorial or guided sessions. 

c) Upsell and Cross-sell 

The goal should be to increase AOV because small wins do count. You can promote your best sellers, latest arrivals, seasonal offers, FOMO deals with countdown timers. 

Use scarcity and social proof to trigger impulse purchases. 

5. What should I post on social media for Christmas? 

When it comes to social media for Christmas, you can create content such as how-to guides, DIY guides, recipes, tips and tricks, product demonstrations, and the like. 

Or maybe something different?

Butterball Turkey teamed up with Lug Tread. Both created a new beer gravy with the hashtag #LugTread and directed users to visit the website to get the recipe. 

Other Christmas promotional ideas you can leverage through social channels include:

• Generate UGC featuring rituals using your products
• Invite short videos on wrapping / unboxing / styling / setting up and then feature them
• Create a "use case" series of posts on your bestsellers

Recommended reading:

23 Christmas Email Examples & Templates for eCommerce (2023)

eCommerce Marketing Strategies (and Brilliant Examples) for Thanksgiving

2023 eCommerce Calendar (& Expert Marketing Advice for Businesses)

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