There are many reasons people love the independence day celebration - the fireworks, the hotdogs and burgers, the beers, the parties and above all, the history. But another big reason that excites the people in America about this day is … you guessed it - Shopping!
But people don’t buy from anywhere and everywhere. Everybody runs campaigns, discounts and offers but the secret to grabbing people’s attention is to stand out.
That’s what we’ll cover in this article - 25 brands that ran creative and fresh email campaigns plus 10 compelling subject lines to bank a massive amount of sales during the 4th of July holiday.
1. Like Twice (An explosive creative)
What’s great about the campaign by LIke twice is that it plays on the love for fireworks in its copy, coupon and creative.
While the discount offered is great , the copy (Burst into fourth of July with a bang) doesn’t miss out on adding the personality and energy that people love in a brand - that’s what compels people to click on the CTA.
Lastly, the CTA isn’t too jazzy and confusing, it’s simple enough to compliment the excitement in the messaging.
2. Brit Co (Product recommendation at its finest)
Popular cooking and home decor brand, Brit+Co, takes a different approach and puts all of its cards together.
Here, the theme focuses more on the colors of the flag and the campaign pitches products that align with that theme.
The underlying messaging however is ever more focused - celebrating the holiday at the beach.
We love the fact that they display multiple product options that stick to the beach vibe but target different interests.
The product pitch and call to action is unique to each type and perfectly balances the fun and energy of the holiday with the respect to the history.
To top it all off, they make it convenient for the ones who just want to check out everything, they place a final CTA at the bottom.
3. Greater Houston Orthodontists (A contest that creates curiosity)
Occasions like this are definitely a great time to run a competitor or a fun game to get people curious about your store. Greater Houston Orthodontists does this really well.
What we love about this (besides how they rock the tricolor) is that it doesn’t sell any product or service immediately and rather gets people interested about the brand instead.
Another thing that stands out to us is how well they leverage “less is more” in their copy. They trigger the audience’s curiosity by just providing information about what they win. This drives more clicks and engagement.
Just an FYI - your giveaways don’t have to be really expensive. Something like a gift card from Amazon or any other popular retailer also works. In fact, a free product or service from your brand also proves to be valuable.
4. Williams-Sonoma (Repping USA made products)
Nothing sells like hot cakes more than “Made in the USA” products. A great example of this is WIlliams Sonoma’s 'American made favorites' campaign.
As simple as it looks, it rocks their American made products really well. The sense of urgency (‘Limited time only”) along with the big and bold offer makes this campaign very compelling.
The call to action reminds the visitor of what they save and hence makes it very clickable.
5. Zappos (Intelligent product placement)
Zappos, a popular footwear store, leverages the art of product placement to drive more interest towards their brand.
What’s so creative about it? - Instead of just repping the U.S flag, they use converse sneakers to create the flag. These shoes were produced in the USA prior to 2001, making the sentiment even stronger.
While the copy is just straightforward and short, it's the visuals that win people over to this store.
6. Homage (Finding a unique but fun niche)
Online apparel brand, Homage, picked a fun niche to promote their brand on independence day.
A small general knowledge lesson if you don’t know - every year on the 4th of July, the famous Nathan’s Hot Dog Eating Contest is held in Brooklyn, New York.
Tapping into the hype around this event, Homage created a cool “Hotdog eating champion t-shirt” to bag some sales a couple of days prior to the contest.
To keep the messaging fun but still patriotic, they circle their copy around paying homage to popular competitive eaters.
At the end, the 30% off adds a gentle nudge to drive more sales.
7. H&M (Smart discount campaigns)
World renowned clothing brand H&M also picked something different to market their store - the number 4.
By creating a line of $4 clothing options, they connected with the audience from a sales standpoint while still celebrating the occasion.
The added incentive in free shipping motivates customers to increase their cart value.
Last but not least, the placement is just where it should be - the first fold - attracting the visitors immediately.
8. Christopher & Banks (Something for everyone)
C&B created something for everyone through the “Bold stripes, bright stars” campaign. What stood out to us is how it starts with an incentive to catch the attention of the reader and proceeds to offer more value through their multiple discounts.
It’s also pretty smart that they started by pitching their latest products and then later ended it by pushing a clearance sale.
9. Fragrant Jewels (Letting customers choose their gifts)
Another great format of a contest to drive customers to your site. Fragrant jewels ran a very engaging scratch to win campaign that allowed participants to choose from a set of prizes.
Once the participant clicks on the CTA, they are presented with a line of numbers to choose from. The one they pick reveals their gift. This combined with the value of each gift makes this more compelling than other contests.
10. Tuxtonhome (A subtle way to get more from customers)
Tuxtonhome focuses equally on promoting their social media profiles as they do their products.
What stands out in this campaign is how subtle yet smartly they use visual marketing. The offer they pitch is a BOGO and the images showcase two of each product while repping the flag colors.
They end it with a CTA to follow them on instagram and individual CTAs to view their products - getting the best of both goals.
11. Zest organics (conveying social distancing brilliantly)
Want to know how to convey social distancing without being fake? Then Zest Organics is a brand you need to look up to. Here is the 4th of July Email from their 2020 campaign.
2020 has been a year, right?! referring to the first wave of Covid.
They’re projecting their poncho as a way of enjoying the comfort of a pool or a beach without stepping out.
Here’s why they get it right. No unnecessary leverage of Covid to sell their point across.
12. Flower Beauty (Using GIFs to hook attention)
GIFs are not uncommon but are tricky to use. Here’s why this GIF from Flower Beauty is brilliant.
It catches your attention by more than just mentioning the discount. You can take inspiration from this email if you want to hook your audience using GIFs this 4th of July.
13. The Foggy Dog (Using pawsome cuteness)
Here is a 4th of July campaign, you can learn from The Foggy Dog on how to use cuteness to trigger dopamine.
Apart from the cute dogs that make you go “Awww”, the copy ‘Red, White, and Cute’ is a classic 4th of July email campaign that doesn’t feel like one.
And, who doesn’t love dogs?
14. Weight Watchers( Driving urgency that’s spontaneous)
Losing weight is hard. More so, when you delay it because of a festive occasion. Weight Watchers drives urgency in this 4th of July email marketing campaign by highlighting binge-eating as the central theme.
The clock is ticking and ‘The 4th of July sale is ends today’ are easy ways to create FOMO.
And, is isn’t a typo but used to create FOMO.
If you’re someone who is looking to shed those stubborn extra pounds, you would check this out, wouldn’t you?
15. Athletic Brewing Co. (Scarcity that is crisp)
While scarcity is an age-old tactic, Athletic Brewing Co. takes a minimalist approach to this.
4th of July Mixed Packs is a headline that is novel and doesn’t start with the cliche words such as ‘Hurry!’ or ‘Offer limited till stocks’.
The copy doesn’t disappoint as it concludes on a line that a user will find amusing.
(Burgers and not watermelons not included……)
16. More (Leveraging Cause and Effect principle)
If there’s one thing that you can learn from More Labs' 4th of July email marketing campaign is the use of the law of cause and effect.
When there’s alcohol, there's got to be a hangover. More Labs gets the point across by using the lines YOU’RE IN LUCK! The 4th of July hangover can now be optional.
It uses this principle to create a sense of urgency and entice users to take precautions. Instead of calling it a hangover cure, it calls it the ultimate recovery kit.
17. Star Furniture Mattresses (Flaunt your catalog)
If you’re an eCommerce brand that derives business from its catalog, you can learn from Star Furniture how to effectively use the catalog.
It doesn’t give too many options, which confuses buyers and delays decision-making.
18. KOA (Move over FOMO, Use JOMO)
KOA decided to move away from the FOMO tactic and use the JOMO instead. JOMO stands for Joy of missing out.
The 4th of July is a national holiday and is a great time to celebrate by hanging out with friends and family. Spending outdoors is a rejuvenating way to take some time off the screen and destress.
KOA offers its users to book campgrounds before it fills out fast.
19. Function of Beauty (Showcase your brand value)
Function of Beauty includes its brand value in its 4th of July email to convey users that they advocate individuality and freedom of individuals. 77% of customers buy from brands that share the same value as them.
This 4th of July email campaign isn’t stuffed with other elements making sure that the main message is clear.
20. Helix Sleep (Use visual cues)
Visual cues are perceptual signals that influence users where to look. Helix Sleep uses a human and dog as a visual cue to communicate the perceived value of the product in its 4th of July email campaigns.
This justifies the copy— Here’s to Stars, Stripes, and Better Nights
92.6% of customers opine that visual dimension is the number one factor influencing their purchase decision.
21. GNC: Offer military benefits
If it’s the 4th of July celebrations and you aren’t honoring the military personnel and veterans, are you even doing it right?
GNC offers 15% cash back rewards to active military personnel and veterans. This demonstrates gratitude and respect towards the people who deserve every bit of it. Take note of this before you send the 4th of July email blast.
95% of active and retired US military personnel view brands that offer discounts to active and former military personnel as patriotic and caring about veterans.
22. LOLI (Start a flash sale)
LOLI takes the flash sales route offering 25% off for 24 hours. This emphasizes the sense of urgency evoking customers to act. Including flash sales in your 4th of July email templates can boost your transactional rates by 35%.
The CTA TREAT ME uses action words and makes customers take notice.
23. Colorescience: Use loss-aversion bias
Human beings perceive the fear of losing psychologically twice as powerful as the pleasure of gaining. Here’s a 4th of July email example from Colorescience using the loss aversion bias— avoid getting a sunburn when you go celebrating outdoors on the 4th of July.
24. Paige: Highlight extended benefits
4th of July needn’t be the only day for customers to use your product. PAIGE in its Independence Day email emphasizes the extended benefit—outfits that you can wear year round.
This increases the perceived value of the product in the eyes of the customers.
25. Bonobos: Drive conversions with copy
A copy driving people to purchase separates the good from the bad. Bonobos highlights personal freedom in its copy. This is an emotional trigger for the users to act, making it a must-have element in your 4th of July email templates.
The promo code is a nudge to pursue customers. Online buyers who use promo codes spend 24% more as compared to customers who don't.
4th of July Subject Lines that Drive Conversions
You read some kickass 4th of July email campaign examples. But, without riveting subject lines, what good are your emails?
Here’re Ten 4th of July Subject lines that can get your foot in the door.
1. Miss Independent, Your Time Starts Now
You can learn to present old wine in a bottle from Boohoo.
The email subject line addresses the recipient with an adjective i.e. Independent and with the use of the first person.
Why does this work?
It’s something new and not repetitive. You could use this sample for your 4th of July emails.
2. 3 weeks 'til Independence Day!
Here’s a 4th of July email from Carters if you’re starting your campaign a month before.
This email subject line works if you intend to remind your users and use it to drive urgency and excitement about sales.
3. your 4th of July outfits, assembled.
Using verbs in your email subject lines improves open rates. Tipsy Elves does a great job by using the word ‘assembled’ which grabs your attention.
4. Whatcha drinking on the 4th?
Winc uses a slang contraction in its 4th July email subject lines. When you’re addressing a B2C audience, slang and contractions work well in driving conversions.
5. Celebrate Independence Day-your way!
Here’s a subject line that uses a rhyme which is a popular way to grab your user’s attention. James Avery Jewelry keeps it simple here.
6. Celebrate Independence Day And Save The Elephants
Including a social cause is a street-smart way to grab eyeballs. Ivory Ella uses this 4th of July email subject line in line with its brand value.
7. Red, White, or Blue?
Questions elicit responses and Kiel James Patrick keeps it basic. But make sure to add variations to this subject line for your 4th of July emails.
8. Take a fourth off all shorts!
Surprise elements in emails pique the reader’s attention and Bonobos does it splendidly.
9. July the 4th be with you
Mizzen+Main must be great fans of Star Wars
Spin-offs from pop culture phrases can also make good subject lines for the 4th of July campaigns.
10. $80 OFF | Planning for the 4th?
Using discounts and following it up with a question mark is a unique way to increase your open rates. HelloFresh USA leads the way brilliantly with its 4th of July email subject lines.