Holidays are great: they give you a chance to celebrate, a chance to meet family and friends, and a chance to launch some killer sales campaign.
Have you SEEN this incredible list? 25 Creative Examples of Black Friday Deals
Plus, holidays are one of the best ways to grow your business! Targeting these events can help you boost your sales during peak seasons and, additionally, you will attract more traffic to your website and gain valuable exposure for your brand.
The best part? The major players (think Christmas, Thanksgiving, New Year) aren’t the only ones worth celebrating. The smaller events (such as International Yoga Day, International Women’s Day, etc) help you make more profits even in the middle of your leaner months.
So, make the most of them. Strategize, think ahead, and keep a track of ALL the important dates that’ll help you win big. Here are a few of them. Let’s take a look at the 2022 eCommerce holiday calendar, shall we?
Sat January 01 - New Year's Day
The 1st of January is the Internet's birthday! Calls for a cool campaign, doesn't it?
Tue January 04 - Trivia Day
Mon January 17 - Martin Luther King Day
Tue January 18 - Thesaurus Day
Wed January 26 - Australia Day (Australia)
Thu January 27 - Chocolate Cake Day
Fri January 28 - Data Privacy Day
- Stats find that holiday season sales soar through all the way till January end. Always a helpful tip to prepare for these customers!
- The holiday season spending has seen highs of $106.14 billion through online sales in the US. That’s a big market and a great way to reach them is with effective paid and organic campaigns spread across several channels.
Mon February 07 - Send A Card To A Friend Day
Sun February 13 - Super Bowl
Mon February 14 - Valentine's Day
Sat February 26 - Tell a Fairy Tale Day
- Super Bowl parties — always a hit — give another reason to love the season with sales coming in at $14.8 billion in 2019 with an average cost of $81 per person.
- In 2021, entertainment, outfits, and personal care bagged the highest sales for Valentine’s Day with $3.8 billion, $3.6 billion, and $2.5 billion respectively. If you’re in this field, it’s best to be prepared with good marketing campaigns, effective sales strategies, and of course some lovely stock.
Tue March 01 - World Compliment Day
Tue March 01 - Mardi Gras
Tue March 08 - International Women’s Day
Mon March 14 - Pi Day / White Day (Asia)
Thu March 17 - St. Patrick's Day
Sun March 20 - International Day of Happiness
Wed March 23 - Puppy Day
- With International Women’s Day donning this month, sales for niche products within beauty, personal care, and home fitness are seen to increase. What’s interesting is that consumers are more likely to buy from brands that are actively invested in their community than just offering another sales campaign.
- St. Patrick’s Day finds as much love in the United States as it does in Ireland with roughly 40% of Americans going green mid-March. The figures are just as happy with sales coming in around $4.14 billion this time of the year.
Fri April 01: April Fool's Day
Thu April 07 - World Health Day
Wed April 13 - Scrabble Day
Fri April 15 - Good Friday
Sun April 17 - Easter Sunday
Mon April 18 - Easter Monday
Fri April 22 - Earth Day
Mon April 25 - Anzac Day (Australia)
- WalletHub estimated $21.6 billion for Easter spending in 2021 with $3.6 billion being spent on clothes, $6.3 billion on food, and $3.7 billion on gifts.
- April 22, Earth Day, is an important day for brands who are environmentally conscious with plenty of consumers as well as publications looking to connect with them.
Wed May 04 - Star Wars Day
Thu May 05 - Cinco de Mayo
Sun May 08 - Mother's Day
Sat May 21 - Talk Like Yoda Day
Mon May 30 - Memorial Day
Tue May 31 - Macaroon Day
- 85 million. That’s the number of moms there are in the United States. Naturally, this makes Mother’s Day a good occasion to celebrate — with sales figures coming in around $28 billion!
Wed June 01 - Say Something Nice Day
Thu June 02 - Leave the Office Early Day
Tue June 14 - Flag Day (U.S)
Sat June 18 - International Picnic Day
Sun June 19 - Father's Day
Tue June 21 - International Yoga Day
- Father’s Day is a big market: National Retail Federation estimates it at $20.1 billion in 2021. So, it’s a good idea to run campaigns that are targeted towards dads and plan ahead for campaigns that will be meaningful to them.
- If you’re a global brand, it would be beneficial to remember that Father’s Day is celebrated on different dates in different countries and plan for each accordingly.
- The yoga market is huge and is projected to reach $66,226.4 million by 2027. So, naturally, International Yoga Day makes for a good occasion with sales growing by as much as 50%. So, if you have any related goods, it’s best to prepare for this holiday.
Mon July 04 - US Independence Day
Wed July 13 - Embrace Your Geekness Day
Thu July 14 - Bastille Day
Sun July 17 - World Emoji Day
Sun July 24 - Parent's Day
- Independence Day cookouts are live and well — especially since the pandemic regulations have been loosened — and Americans are making full use of it with 61% planning for the activity.
- Namogoo found that eCommerce brands saw an increase in Independence Day conversions by 313.2% for supermarkets, 98.8% for homeware, and 50.9% for footwear products.
Fri August 05 - International Beer Day
Sun August 07 - Friendship Day
Mon August 08 - International Cat Day
Wed August 10 - Lazy Day
Tue August 16 - Tell a Joke Day
Fri August 26 - Dog Appreciation Day
- August is one of the slower months in a year so it’s best to tally your standing, look into previous books, and prepare for the months ahead.
Mon September 05 - Labor Day (U.S.)
Fri September 09 - Teddy Bear Day
Sun September 11 - Patriot Day (U.S.)
Mon September 19 - International Talk Like a Pirate Day
Mon September 26 - Love Note Day
- Did You Know: 2018 was a record-breaking year for Labor Day sales with consumers spending $2.08 billion in one day! It’s a good idea to deploy retargeting campaigns as well as good discounts on high ticket items.
Sat October 01 - International Coffee Day
Tue October 04 - Taco Day
Mon October 10 - World Mental Health Day
Sat October 15 - Sweetest Day
Sun October 16 - World Food Day
Mon October 31 - Halloween
- Fun fact: Halloween is the fourth largest shopping holiday for online retailers.
- National Retail Federation estimated $10.14 billion for the 2021 Halloween market with shoppers planning as much as two months in advance.
Tue November 08 - Tongue Twister Day
Fri November 11 - Veterans' Day
Fri November 11 - Origami Day
Sun November 13 - World Kindness Day
Thu November 17 - Beaujolais Nouveau
Thu November 24 - Thanksgiving
Fri November 25 - Black Friday
Mon November 28 - Cyber Monday
- Fun fact: in 2019, shoppers spent $4.2 billion on online shopping in one single day. Can you guess which day that was?
- Black Friday sales figure in 2019 shot up to $7.4 billion, a 19.6% increase from 2018. In 2020, this figure rose to $9 billion, increasing the year-on-year rise to 21.6%.
- 54% of consumers begin their holiday season shopping even before Black Friday. So it’s time to get your entire arsenal of Black Friday promotions in place.
Mon December 05 - Day of the Ninja
Wed December 07 - Pearl Harbor Remembrance Day
Wed December 14 - Free Shipping Day
Fri December 16 - Ugly Sweater Day
Sat December 24 - Christmas Eve
Sun December 25 - Christmas Day
Mon December 26 - Boxing Day (Australia)
Mon December 26 - Boxing Day (UK)
Sat December 31 - New Year's Eve
- Here's a not so well-known fun fact: the week between Christmas and New Year's is full of high spirits and yet brands continue to underutilize it. Don't make that mistake!
- We've got the obvious holiday here: Christmas BUT what's even better is that the next day is just as good (aka Boxing Day!). Be sure to prep for it.
- While an increasing number of people are starting holiday shopping earlier, 61% still continue to shop during the week right before Christmas.
- Pricing for ads in December can increase by as much as 140%. So, it’s best to take this into consideration when planning paid campaigns.
HERE’S A QUICK DOWNLOADABLE FOR YOU TO KEEP HANDY
From Chocolate Cake Day in January to International Coffee Day in October, there are so many exciting days and fun events to mark in 2022. And with so many occasions to celebrate on the calendar, it’s important to understand which of these special days and events have relevance to your business.
Whether you’re running a B2C or B2B eCommerce site, being able to recognize and identify these days and celebrating them accordingly is important to your sales. By cycling through some of the most popular events, and highlighting when you should be promoting particular offers or discounts, you can continually keep your audience engaged — and we all know that’s a big win in the eCommerce world.