TikTok eCommerce: 40 Brilliant Ideas (With Examples) For 2025

If you’ve been looking to go from viewers to customers on TikTok, we have just what you need.
Here are 40 trending content and marketing ideas for eCommerce brands on TikTok.
Trending TikTok Marketing Ideas
1. Optimize with ‘Trending’ Audio
2. Optimize your TikTok Profile Well
3. Use TikTok Advertising Wisely – Remarketing & More
5. Offer Excellent Support Through Comments
6. Use Other Features (Like Building Effects)
12. Show Your Omnichannel Presence
13. Get the Basics of Video Marketing Right
14. Leverage Your Personal Profile
15. Consider Local/Language Segmentation
TikTok Trending Video Content Ideas
17. Show your Support for a Cause
20. Do a “What Would You ______”
24. Show How To Do It (With a Punch of Humour)
25. Include Seasonality in Challenges
28. Do a Mystery Product Launch
31. Solve a Pain-Point (Like Returns)
32. Support a Cause (and You Just May Go Viral)
34. Do a Limited Edition Back-In-Stock Video
35. Show Off a Funny Product Feature
37. Show Them the Steps / Offer Tips
38. Reply to Them (With a Video)
40. Do a Giveaway (With a Solid Cause)
Most TikTok marketing strategies ask you to simply use trending TikTok audio for your videos.
However, how do you find one?
Quick Tip: Use the breakout tab to find songs that have skyrocketed in popularity:
A well-optimized TikTok profile means:
Want to bring down your TikTok ad spend?
Consider starting with remarketing and a lookalike audience.
A lookalike audience (like Facebook) finds customers on TikTok who match your existing or custom audience:
Before proceeding with one, you have to ensure you have custom audiences set up—which in turn requires you to have a TikTok Pixel set up with a proper configuration.
Also, proceed once you’ve posted a few videos and have garnered engagement.
When building your campaign, create 2 custom audiences from:
Quick Tip: Custom audiences on the TikTok ads manager need a minimum of 1000 members—if you don’t qualify, consider running your TikTok ads on behavior-based targeting to broaden your audience:
You must also read: Hiring a CRO agency: 12 *Key* Considerations (and Expert Advice)
The best way to get your own space on TikTok (without paying for a branded hashtag campaign)?
Ensure every post that goes out uses your brand name (and ensure every creator does the same too):
Ensure you feature a call to action on your website, like “tag us by using #brandname on TikTok and get a chance to win x/get featured”, as Clare does:
P.S.: Practicing this helps with your SEO as well.
Comments can be used to cement your brand’s authenticity in real-time(as well as decrease returns and maximize your CLTV).
Here’s how Hydroflask does it:
Quick Tip: Want users to find your brand? Just go ahead and comment on a trending video, like La Roche Posay does:
Also, don’t wait 4 hours to reply to TikTok comments (it’s a good way to become irrelevant and decrease your reach).
Also Read: 14 underutilized strategies for increasing customer lifetime value in eCommerce
Bet, you didn’t know this, but you can build your own filter for use on the TikTok app with their AR tool, Effect House:
And the best part is, you can use those filters to showcase your products in user environments using AR.
Moreover, TikTok itself pushes forward new filters in-app based on your target audience (and intended use of the filter).
Quick Tip: Use the ‘stitch’ feature to directly address certain parts of videos that you’ve been mentioned in (or viral videos).
Start off your TikTok live-stream marketing strategy plan by launching one or two livestream in-feed ads during the first week:
Also Read: Mobile Commerce: Examples, Trends, Best Practices (For 2025)
The best part of TikTok is its creator marketplace which you can use to partner with creators and influencers:
With this tool, you can collaborate with creators of any audience size, affinity, or niche.
We recommend that you start with multiple micro-creators (5k to 30k followers).
You can provide exclusive benefits in exchange for free samples (and a video that fits your format).
Quick Tip: For brands with TikTok shops, TikTok Affiliate is a great option—whereas, TikTok Creator Marketplace is open to all TikTok Business accounts (with or without shops).
Think you can't do outright promotions in TikTok—check how Casetify does it, with their Black Friday sale:
Your goal should be to inform, engage, and provide exclusive benefits on TikTok.
Check how @rxbar did it when they crossed 25k followers (with a coupon code):
Once you set up a TikTok shop, the rules for CRO apply here as well:
TikTok in 2025 has evolved into a full-fledged social commerce site (and having a TikTok shop helps)
Here’s how you can apply this TikTok Strategy to your brand:
⚠ Quick Note: TikTok doesn’t offer the Shop feature to accounts with less than 1000 followers.
Also Read: Seasoned eCommerce Leaders Predict CRO Trends for 2025
We’ll say this over and over: an active user community builds a brand.
This is why you should make sure that visitors on TikTok know on which social media platforms and marketplaces, your brand has a presence on. However, do ensure followers are met with a consistent experience (and we mean the finer details here like brand tone, the ratings, etc.).
Also, make sure your website visitors are aware of it:
While we were developing this post, we discovered that most brands fail to stick to a posting schedule.
Even if they do stick to one, they go overboard with sales (and suck at storytelling).
TikTok is a platform that asks you to participate. And right now, that’s what digital marketing for eCommerce is: using video content to users can stay connected. Just make sure you–
—Go easy on the sales—make users feel as if they have discovered something new, every time they're watching.
Note how Bored Cow does it:
Quick Tip: Always add subtitles (through TikTok) within your videos with text overlays—adding it helps improve your video’s UX (and nudge users).
Do check out: eCommerce Video Marketing Ideas That Actually Improve Sales
This is a marketing hack that's severely underrated.
With this method, you can add your voice to your eCommerce brand, without actively appearing on your brand’s feed.
This is how Farsáli, a DTC beauty brand, boosts its marketing efforts to grow through the years with its CEO’s profile:
This TikTok marketing strategy goes back to basics: Segmentation, Targeting, and Positioning.
When you create profiles based on your brand's presence in locales/languages, you build a loyal customer base.
This provides excellent accessibility, better engagement, and customer loyalty—check how Casetify does this:
Your TikTok content needs to stay on top of the pulse (and out of the ‘salesy’ vibe).
So, here’s how you take on TikTok content strategy for your eCommerce brand, and bring in customers:
Ever wondered what people carry in their purses/cars/bags?
Well, so do a million other people on TikTok—and, this is how Coach and Emi Jay jump on it:
You can do this in three ways to get your content in sync with TikTok trends:
Quick Tip: Do a quick search to check for related topics (as well as the best-performing ones), and the view count:
Want more sales out of your TikTok marketing strategy?
Showcase exactly what you offer when it comes to sustainability or any other cause.
Note how Popsockets does it with their video:
Here’s what you need to keep in mind:
Quick Tip: Keep your sustainability initiatives as a callback in every other video script, caption, and hashtag.
This strategy works especially well if you’re a brand establishing themselves.
@thingsmembroidered casually showcases their behind-the-scenes in every other video–
—This time, they drop in a Gilmore Girls (along with a Gilmore Girls product), and go viral:
Here’s how you can apply this TikTok content idea for your brand:
Quick Tip: Use the text element to drive subliminal messages that will ultimately drive sales (like the “pov: you’ve been…tiktokshop” text).
Also Read: 26 eCommerce Sales Strategies That Actually Work (Updated 2025)
All social media algorithms love this format, and thus, it remains evergreen for brand awareness.
Other than that, the interview format is a fantastic way to generate social proof for eCommerce businesses:
Here’s how you can apply this TikTok content idea:
Quick Tip:
- Ensure you use your interview data within your store too—for example: “98% of customers agree {x} lasts for {x} days (see the results here)”
- Or, you can always repurpose wild claims or funny moments from these interviews as hooks for your TikTok ad campaigns
Also Read: 15 EASY ways to get customer reviews and boost sales
Want to build relatability and get some product videos?
Use your products to inspire your customers (and learn a bit more about them), as Michael’s Craft Store does:
How do you create a TikTok video like this?
Remember, you can always use these videos within your product pages to serve as inspiration.
Quick Tip: You can also try experimenting with an “of course, I/we are {insert hobby/profession}” narrative to make your pitch resonate more.
Most brands on TikTok tend to go overboard when showcasing their products.
This trending content shows a teacher correcting a student’s paper who has written Beis product names:
So, why does this TikTok strategy work?
Quick Tip: Ensure you capture the sounds really well because this format works as an ASMR video too.
When Oatly launched their TikTok account, their first video showcased multiple short clips from their entire content line:
Here’s how you can make this TikTok content strategy work for your brand:
Quick Tip: Remember that this video is a trailer for your brand—showcase your brand’s personality, but be high on relatability.
We’ve all heard about brand collabs and influencer takeovers. But, those run expensive.
There’s a better (and a more convincing way) to do that—note how Bando does it:
Here’s how you can apply this trending TikTok strategy to your brand:
Quick Tip: This format works for products that don’t align as well. For example, if you’re a pet care brand, you can set up a hidden treat challenge—show a pet finding the hidden treats on an action camera.
Humor may be subjective, but your goal as a brand is to connect to your community.
Fortnine, an online store that sells motorsports equipment brand, builds videos interlaced with humor, which results in hilarity (and engaging content):
Here’s how you can apply this TikTok strategy for your brand:
Quick Tip: Feature quotes and hilarious comments on your product types from various videos on TikTok and forums on Reddit.
Do this if you struggle with finding inspiration when it comes to hashtag challenges:
Here’s how you can make this TikTok format work for you:
Quick Tip: You can also use this format to show off sustainability initiatives in your workplace/products.
Also Read: 17 Underrated Easter and Spring Marketing Ideas (eCommerce)
People were already asking what the G.O.A.T. was wearing—Duracell went ahead and answered it.
However, they don’t hire 3 C-Suite executives to do it.
It’s a fan (and employee) exclaiming, “OMG!!! IT’S THE GOAT IN A DURACELL VEST!!!!”
Want to apply this trending TikTok content idea to your brand?
Quick Tip: Ensure that it doesn’t look too real—the goal is to tag the celebrity and ask them, “wouldn’t you just love this?” (and if they reply, your engagement rate just skyrockets).
The ‘a day in the life’ type of content format is (and will be) forever evergreen. It showcases your product in use by someone to whom your audience can relate:
Here’s how you can apply this TikTok influencer marketing strategy to your eCommerce brand:
Quick Tip: Use your video thumbnail with a visual hook (that teases the product)—note how the following video cover evokes curiosity:
Also Read: eCommerce copywriting: 22 inspiring examples from the US
Got a new product launch coming up?
Keep your users coming back for more with a mystery unboxing, as @nanoleafofficial does:
Here’s how you can apply this TikTok eCommerce strategy to your brand:
Quick Tip: Consider a giveaway for users who’ve guessed correctly.
Instead of doing a random giveaway or spending wayyy too much on ads, Beyond Yoga, a DTC eCommerce brand, chooses comments and awards them:
Here’s how you can apply this TikTok strategy to your brand:
Quick Tip: If you have no comments (just yet), ask friends and family to comment, keeping the product in focus.
Blue Bottle Coffee, yet another DTC brand, is onto the fact that ASMR + Unboxing = Evergreen.
Here’s how you can apply this TikTok strategy to your brand:
Quick Tip: Do a twist on unboxing videos, by adding unexpected elements (like cats/strangers/babies) opening your package – and consider repurposing as an ad format.
However, the crux of a converting (and viral) video is an informative video, like Coach’s:
Here’s how you can apply this TikTok strategy to your brand:
Quick Tip: Ensure your captions reflect where users can go for more information—consider using a link shortener with a dedicated landing page.
Also Read: 9 Proven Ways to "Prevent" eCommerce Returns (+ Smart Handling ideas)
The TikTok algorithm matches users to videos that they have watched (and looks at how much of a video is watched).
Which is why this particular video from Black Rifle Coffee, a veteran-founded brand, went viral and started showing up across multiple for-you pages:
Here's what worked for Black Rifle Coffee:
Quick Tip: Show off your TikTok user-generated content as well as your own TikTok feed on your website (this gives them a preview of what they can expect):
Also Read: 19 Customer Retention Strategies that Actually Work (for eCommerce)
The best way to show consistent results is to simply take users through your processes.
Golden Hive Mead takes wacky recipes that tie to pop/gamer/TV culture (take this Mountain Dew for an example):
How do they make this TikTok strategy work for themselves?
Quick Tip: Add an actionable CTA at the end of every video—Golden Hive Mead’s uses “if you do make this yourself, let me know how it turns out—and, be sure to check out my other recipes and enjoy your mead.”
Apart from the memes and the “give me a free Displate” jokes, Displate knows how to amp up and bring back products.
So, how does this video go viral (that too, instantly)? Exclusivity along with a set of orchestrated events.
Here’s how they perfected their TikTok content:
Quick Tip: If you find yourself struggling with product content fit, take inspiration from how Displate does it through:
Also Read: Limited-Time Offer: 18 Compelling Examples + How To Copy Them
Here’s the scoop: Monica + Andy wasn’t growing fast enough when they first posted on TikTok.
Here’s the video, that helped them take off:
Here’s how they did it:
Quick Tip: Remember to tease ‘what’s in the video’ with your video cover—check how Monica+Andy does it:
Going viral takes a little magic (and a lot of consistency)—this is what @houseofwandcraft’s video proves:
House of Wandcraft is an Etsy store that has been thriving solely off a mix of TikTok, Instagram, and Facebook.
So, how does @houseofwandcraft do it:
Quick Tip: Show how you handle returns and other FAQs, through TikTok playlists—note how House of Wandcraft does it:
⭕> Playlists are available to creators with over 10k followers. Learn more about TikTok playlists.
In this video, Lovevery offers actionable tips:
So, what made this Lovevery video perform well?
Quick Tip: Use color contrast to drive anchoring (fixating on the first provided information).
TikTok live streams aren’t the only way to engage with your audience, note how Burt’s Bees does it:
Here’s why doing this helps you engage as well as reach a wider audience on TikTok:
Quick Tip: Audit your commenter’s social stats (ideally, you should look for active TikTok profiles). This will help increase your chances of getting a reply and, in turn, reach newer audiences.
One review ❎ Series of Reviews ✅
TikTok is all about breaking the formality (and showcasing the human side), and JLab shows that:
Here’s how you can apply this TikTok strategy to your brand:
Quick Tip: Consider publishing review videos every week, especially after a product launch, and before a sale.
Wouldn’t you like to get rid of your ex (from your gym)?
Rxbar takes the cue, and creates a value proposition no one can resist—they create a contest where a follower can win a year’s worth of RXBars and new gym equipment.
While their ex gets a gift card to sign up for a different gym:
So, what made it go viral?
Quick Tip: Don’t forget to add the landing page’s plain URL within the caption, (as RxBar has).
98% of visitors who visit an eCommerce site—drop off without buying anything.
Even after perfecting your TikTok marketing strategy to the T.
Why: user experience issues that cause friction for visitors.
And this is the problem Convertcart solves.
We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions.
How we can help you:
Our conversion experts can audit your site—identify UX issues, and suggest changes to improve conversions.