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26 Winning Email Marketing Examples For Healthcare Stores
1. Welcome Them To The Family
Brand: Vitamart.ca
Subject Line: Welcome to the Vitamart.ca Family!
Preview Text: Better Health Made Simple. Quality supplements to help you
What We Love:
- Uses a prominent free-shipping threshold
- The microcopy highlights the brand’s USP
- Product recommendations are fresh and seasonal (based on when a user signs up)
- Top-performing product categories find priority
- Reviews about Vitamart are used along with customer names and their location
💡 Pro Tip: Welcome emails get 5x more opens and clicks than other types of emails—thus, it’s always a good idea to treat the welcome mail like a landing page.
We Recommend Reading: 18 Welcome Email Best Practices To Drive More Sales
2. Do a Product Launch with Humor
Brand: Arrae
Subject Line:—, Get Ready to Stir Sh*t Up
Preview Text: Something BIG is coming soon
What We Love:
- The email has no CTA button, which further drives curiosity
- Humor builds reliability, while the entire email remains visually powerful
- Arrae conducts a giveaway and encourages users to reply to their email
- Showcasing product features by highlighting pain points drives a quiet upsell
💡 Pro Tip: Always cover the CAN-SPAM and HIPAA but, remember to keep the tonality on brand—note how Arrae does this:
Read This Yet? 25 Product Launch Email Examples That Drove Massive Sales (+ Templates)
3. Give Them A Masterclass With a Story
Brand: GutPersonal
Subject Line: How I healed my gut (& you can too!)
Preview Text: This is your invitation!
What We Love:
- The deep-down personal storytelling on offer from someone who has suffered from IBS
- Quick proof on offer (note the image in the second fold, or “I was severely constipated”)
- The text formatting helps users do a quick scan
💡 Pro Tip: Offer masterclasses to various segments of your audience by their condition—for example, GutPersonal has this segment setup for those who suffer from IBS.
We Recommend Reading: 20 behavioral targeting ideas for 2024 (+ some inspiration)
4. Inspire Them With Before/Afters
Brand: Kiss My Keto
Subject Line: What’s your keto story?
Preview Text: Inspire and be inspired…
What We Love:
- The product images feature the customers—77% of customers prefer this
- This email works as a great cart abandonment email
- KissmyKeto isn’t afraid to take on competitors with their UGC
- The before/after transformation drives further proof
- The font formatting drives anchoring bias to drive the most important information
💡 Pro Tip: After this email, build segments out of product interactions (clicks, browse, add-to-cart, etc.)—follow-up with key milestones and achievements from customers who’ve used the product (specific to the segment).
5. Help Them Find a Routine With a Quiz
Brand: Perelel
Subject Line: Personalize your vitamin routine ✨
Preview Text: Plus, enjoy 10% off
What We Love:
- Mobile-friendly design on offer
- The quiz’s framing boosts participation by qualifying the time clearly– “60 seconds”
- The use of reciprocity principle, by offering a 10% discount in exchange for completion
- Highlights only the most important information
- The clever CTA text and the tagline in use
💡 Pro Tip: Provide the right trust badges and nudges—note how Perelel Health provides a “Doctor-Backed Content From The Folio” text on their email footer:
6. Send Them Personalized Recommendations
Brand: Pure Encapsulations
Subject Line: Your Recommendations
Preview Text: None
What We Love:
- The descriptions of recommendations educate and convince
- Every product is attuned to the customer’s needs
- The subtle personalization on offer
- Ingredients are drilled into the product names themselves
💡 Pro Tip: Offer a “buy a 2-month subscription” option for these recommendations with a discount (in exchange for buying a subscription)
7. Help Clear Abandoned Carts With a Coupon Code
Brand: DefenAge® Skincare
Subject: —, Take $50 OFF Your Cart. By Invite Only.
Preview Text: 48 hours only. Email exclusive. Enter your personal code at...
What We Love:
- The subject line and the preview text drive up exclusivity
- Instead of offering a 33.4% discount on a cart value of $150, DefenAge quantifies the discount
- Only 3 product recommendations are on offer—to avoid choice paralysis
- The countdown timer drives the urgency and scarcity
- Usage of the review counter on the product recommendations
💡 Pro Tip: Follow this email up with a “tiered mystery discount”—instead of a coupon code, offer click to reveal discount.
We Recommend Reading: Limited-Time Offer: 20 Compelling Examples + How To Copy Them
8. Bundle Products To Help Them Fight Seasonal Symptoms
Brand: Riteaid
Subject: Not Sure If It’s a Cold or Allergies? Get the Right Relief You Need!
Preview Text: None
What We Love:
- The newsletter format acts as a promotional email
- Bundling greater quantities of products up for sale with a discounted price—note the Advil pack
- The call for getting discounts with a “Friends and Family” event is right at the top
💡 Pro Tip: Create a “seasonal survival guide” series and offer them up on emails throughout the year—offer tips, recipes, and product recommendations.
9. Motivate Them To Join a Challenge
Brand: Poppy & Pout
Subject Line: Tip #2 is our personal favorite! 💧
Preview Text: Heal your lips in 30 days by joining our Lip Care Challenge!
What We Love:
- Ingredient information is displayed in an infographic-style visual
- Acts as an excellent post-purchase and promotional email that can help generate higher CTOR
- If used right, this email can be an excellent way to generate user-generated content
💡 Pro Tip: Ensure all your post-purchase emails encourage users to share photos of them sticking to a routine, specific to their purchased product—for example, “taking a walk with the [product].”
10. Help Them Stock Up With Flash Sales
Brand: Brain MD
Subject Line: 25% OFF FLASH ⚡ SALE
Preview Text: 6 Hours only… SHOP NOW
What We Love:
- The most important bits are at the top—the discount and the duration
- A singular review gets highlighted—this drives up the trust factor
- This email is suitable for all funnel stages, including new subscribers—note the Quiz at the footer
- The discount helps convert buyers on the fence—the countdown timer helps
- Moreover, the microcopy helps push micro-conversions—with subscriptions and text signups
💡 Pro Tip: Use this technique to clear out inventory of slow-moving and non-performing products.
We Recommend Reading: Flash Sales Guide: 10 Proven Ideas & Amazing Examples
11. Get Referrals from Them
Brand: Smile Direct Club
Subject: Invite friends and get $100.
Preview Text: Share the smiles.
What We Love:
💡 Pro Tip: Quantify what they are missing out on—send them success stories of customers who have earned referrals in the next email.
We Think This Will Help: eCommerce Referral Email: 10 Examples That Really Work
12. Feature Popular Back-In-Stock Products With Free Samples
Brand: Naturopathica
Subject Line: 🚨Back in Stock Alert
Preview Text: Our Glamour Magazine award-winning Argan & Peptide
What We Love:
- Free samples are on offer along with a “free gift” on a cart values above $100—76% of consumers would like to receive free samples with their online orders
- The email excites, educates, and engages users by answering the 3W’s— who, what, why
- Naturopathica quietly mentions that the product is award-winning and offers a powerful hero image of the product
- Provides a review and then features a CTA—both CTA buttons in this email maintain a visual hierarchy
- Note how the email footer drives trust nudges with free shipping, free samples, and BNPL payment options along with SMS Signups
💡 Pro Tip: If you are offering a free shipping threshold, also provide ready-to-shop and ship bundles—this reduces the cognitive load.
Also Read: 24 Best Back-In-Stock Email Examples (+Templates)
13. Do a Recap
Brand: Bio-First
Subject Line: 2023 wrapped 💫
Preview Text: Thank you for your support
What We Love:
- Using before and after images as proof
- Products are paired with testimonials (which drive engagement and CTR)
- A technique from the fashion industry successfully works for healthcare
💡 Pro Tip: Since this email works towards engagement, use this after your Christmas email promotions, or before kicking off the new year’s promotions.
We Recommend Reading > 25 Ways to Grow Your Email Click-Through Rate Quickly (eCommerce)
14. Remind Them To Order Up Before The Holiday Season
Brand: Holistik Wellness
Subject Line: LAST Day to Order for Christmas! 🎁
Preview Text: None
What We Love:
- The email manages to be sentimental while being promotional
- A single note from the CEO drives quiet trust—“if he can use it on his mom, I can easily try it for myself” is the takeaway
- The colors of the images and the CTA buttons match to lead the eyes
- Every color in this email is ascribed to the brand colors
💡 Pro Tip: Offer an “X days left to receive by Christmas” counter to further drive the urgency and scarcity of your email, instead of a single line.
We Suggest Reading: 22 Ways to Use Visual Cues to Drive More Conversions in eCommerce
15. Educate & Spread Awareness Visually
Brand: Hostage Tape
Subject Line: An insomniac’s brain 🧠
Preview Text: Here’s what it looks like.
What We Love:
- Powerful visuals drive the email
- The email design on offer
- Fear is a motivator along with clever—note how Hostage Tape uses color contrast to induce scrolls
💡 Pro Tip: Tune the message on your CTA to solve your problem statement—note the use of the PAS framework on “Explore Hostage Tap Now.”
16. Help Them Make New Year’s Goals
Brand: Hairtamin
Subject Line: 2024 Resolution: Luscious Hair
Preview Text: Venture into the new year with your best hair forward!
What We Love:
- Pain points are tied to solutions with individual products
- The CTA “Try Risk-Free” paired with a visual product description helps generate curiosity
- “Is this really true” is the question that gets answered at the bottom of the email
💡 Pro Tip: If you are using terms like “guarantee” or “risk-free”, do ensure you have the proof ready—note how Hairtamin does it by featuring UGC:
17. Tell Them To Think Through The Purchase
Brand: The Ordinary
Subject Line: Slowvember is here.
Preview Text: 23% off all products, all month long.
What We Love:
- The usage of the AIDA Format: Attention, Interest, Desire, Action
- The subject line induces curiosity and attention—while, the preview text (which offers a 23% discount) grabs interest
- The Ordinary gives users what they desire—time (a month of it)
- The brand avoids overwhelming users on Black Friday—the average number of emails received by users during Black Friday go up by 73%
- With the assurance of a month-long discount, the user can casually browse The Ordinary’s product recommendations and content
💡 Pro Tip: Send this well before Black Friday(this email was sent out on 1st November)—also, showcase your customer support options, as The Ordinary does:
We Recommend Reading> 35 Slightly Different Black Friday Email Examples (That Actually Get Attention)
18. Help Them Get In Shape For Valentine’s Day
Brand: The Therapy Wrap LLC
Subject Line: Valentine’s Day is only 4 weeks away!
Preview Text: Wear your OOTD with Confidence
What We Love:
- Images used are representative of the target audience
- The product description is tuned to the seasonality and the goal
- Two versions of the CTA is in use and each offers a unique opportunity
💡 Pro Tip: Launch a Valentine’s Day email flow that works towards recommending products by browsing history and customer health goals/conditions.
19. Remind Them of Policy Updates
Brand: PlushCare
Subject Line: We've updated our Privacy Policy
Preview Text: None
What We Love:
- The mandatory nature of this email—note how the footer mentions that a user will still receive required emails (even if they have opted out of marketing emails)
- Text doesn’t overpower the reader
💡 Pro Tip: Focus on transparency and ease of understanding to avoid customer confusion—also, be sure to never add any marketing material in your mandatory emails. (your users can’t unsubscribe from these)
20. Help Them Cash In on HSA/FSA Funds
Brand: Wisp, inc.
Subject Line: FYI: Wisp is FSA-eligible🔻
Preview Text: Stock up on necessities before your funds expire ⏳
What We Love:
- An urgency-driven headline is in use
- The CTA button is placed above the fold
- Users can educate themselves on what a HSA/FSA fund is
💡 Pro Tip: Offer special deals or bundle options specifically designed for healthcare savings accounts—also, clearly display product eligibility for HSA/FSA purchases.
You might also want to check out: 40 High-Converting Health/Beauty "Product Page" Examples
21. Get Them To Answer Surveys (For a Reward)
Brand: Big Bold Health
Subject Line: Enter our January giveaway! 💫
Preview Text: Prizes include an Apple iPad and other gifts.
What We Love:
- A one-question survey is in use in exchange for a reward
- These kinds of surveys get a 36% higher completion rate
- Moreover, the reward on offer helps push up participation by 30%
- The images represent the questionnaire
💡 Pro Tip: Ensure users can see the rewards through visuals—this makes the survey even more favorable.
22. Gamify Your Subscription
Brand: Transparent Labs
Subject Line: Free Supplements For a Year!
Preview Text: You've been entered to win, plus get 20% off your first TL
What We Love:
- Instead of using a good ol’ “get 20% off” as a headline, they use gamification
- The checklist-type visuals excite users to complete the tasks
- Procrastination and apprehensions get stuck on the bay—note how they frame the reward
💡 Pro Tip: Introduce points, badges, and leaderboards for completing subscription tasks like taking quizzes or referring friends.
We Suggest Reading: eCommerce Subscriptions: 15 Amazing Examples (+ Ways to Increase Subscription Sales)
23. Offer a Discount Threshold
Brand: Nature's Sunshine
Subject Line: 📣 Don’t Miss It! $20 OFF + FREE Shipping Ends Tonight!
Preview Text: No resolution is too big for NSP
What We Love:
- This discount email is kept minimal, with a focus on the discount on a MOV
- Terms and conditions get spelled out clearly
- Free shipping is a conversion driver here along with the discount
💡 Pro Tip: Offer product bundles out of slow-moving products and new products to move the AOV and clear inventory all at once.
24. Let Them Create Their Own Kit
Brand: Little West
Subject Line: 🥤 Mix, Match, Sip
Preview Text: Your Perfect Juice Box!
What We Love:
- Users can build a kit and get subscribed to it (on their schedule)
- A perfect example of eCommerce personalization on email
💡 Pro Tip: Offer pre-selected kit suggestions for different health goals or concerns.
We Suggest Reading: 20 email personalization templates (examples from great brands)
25. Give Them Valuable Advice
Brand: Kaged Muscle US
Subject Line: Want to improve athleticism?
Preview Text: Here's how you can always look, feel, and perform your best.
What We Love:
- This email educates and upsells—quietly
- Loss aversion is swiftly handled with the gift card
- The primary colors are in a ratio of 60:30:10
💡 Pro Tip: Since health and wellness often require a habit, try personalizing the recommendations provided, by browsing history/purchase history.
26. Help Them Play a Game
Brand: Timeline Nutrition
Subject Line: The Longevity Game | Week 47
Preview Text: It's time to play this week's game.
What We Love:
- A perfect community-building technique that works for social commerce
- Helps generate referrals and brand awareness
💡 Pro Tip: Feature winners to further drive engagement. Also, try providing giveaway previews within the email and preview text.
Want To Improve Email Signups? Read This: 28 No-BS Ways To Get More Email Subscribers in eCommerce
8 Proven Templates For Your Healthcare Email Campaigns
Before you dive into creating your healthcare email campaign, ask yourself these questions:
- What is my brand’s personality?
- Who do I want to target? What defines their behaviors?
- What are their common pain points and challenges related to health and wellness?
For this case, we have kept the following assumptions:
Target Audience: Health-conscious young adults (22-35), who indulge and prioritize mental well-being alongside physical health.
Pain Points:
- Overwhelmed by conflicting health advice
- Struggles to stay motivated
- Wants fun (yet sustainable) healthy choices
Overall tone: Upbeat, encouraging, with a sprinkle of humor and self-deprecating relatability.
1. Bring Them In: Welcome Email
Target Segments: New subscribers, first-time customers
Subject line: Welcome [Name] to the Saga of [desired health outcome]!
Preview text: Meet the rest of us🤩
Body:
Hey There [Name],
Welcome to the [Your Brand Name] familia!
Looking to boost your energy, improve your sleep, or simply feel your best?
Either way, we're here for you fam!
To kick things off, we'd love to learn more about your vibe. Start with:
- Your Personalized Health Score: Learn what your body needs with this small test. [Link to quiz]
- Explore our "Get Started Guide": Find what gets [Your Brand Name] fam going! [Link to guide]
- Give us a shoutout on IG (and we will holler back)
<Start Me Up With My Health Score>
Tip: Offer a discount code in exchange for completing user details like height, weight, etc.
2. For Product Discovery: Quiz Email
Target Segments: New subscribers who’ve opened the welcome email and taken the quiz
Subject line: It says: you're a [Their Quiz Score]
Preview Text: your own wellness recipe
Body:
Hey, Hey [Name]!
What does [Their Quiz Score] mean?
Turns out, you're a [Quirky description of their quiz result score]
Ready to whip up some magic? Here’s all you need:
[Product 1] [Product 2] [Product 3]
<Get Your Health Score>
Want to jumpstart your fitness journey? Here’s inspiration: Check out these resources to jumpstart your personalized wellness journey:
- Fuel-up tips: [Link to blog post or recipe page]
- Sleep like a boss: [Link to guided meditation audio or video]
- Move your bod: [Link to fun exercise ideas or workout playlist]
- Snack attack hacks: [Link to healthy snack recipes or product page]
P.S: Wellness isn’t a one-day journey, it’s a habit!
Tip: Send out separate emails for non-openers and non-engagement segments.
3. For Conversions: 1:1 Session Booking
Target Segments: Users who have products added to their carts, and users who have browsed the product recommendations (but didn’t add to cart)
Subject line: [Name], we saw you struggling: here’s help
Preview Text: Your Own One-Time Only 1:1 session
Body:
Hey there [Name]!
Crushing your health goals takes 3 things: Guidance, Determination, and Habit.
Lucky for us, we know you got determination and habit covered—so, we thought we’d bring you some guidance.
For the first time, we’re bringing you a one-time-only 1:1 session with our own, [Coach Name] LIVE!
[Coach Name] is an expert of [insert skills related to the segment’s needs] and has trained over [amount of people trained] over [years]!
In this session, you'll:
- Get personalized advice
- Unlock hidden potential
- Fuel your motivation
And here's the best part: it's completely FREE!
<Grab Your Exclusive Seat>
P.S. Spots fill up fast, so don't wait! Grab your free session and become the healthiest, happiest rebel you can be.
Tip: Send a follow-up email from the coach’s pov.
4. Cart Abandonment
Target Segments: Customers who abandon carts
Subject line: Hold up! We noticed something missing in your cart...
Body:
Hey [Name],
Got questions about:
[Product Name With Product Images, Price & a Short Description]
<Get It With Free Shipping>
Here’s how [Customer Name] uses the [Product Name]:
[insert visual usage of product or product features with customer photos]
Still have questions? [Expert Associate] is 🟢 Live
Tip: Use conversion drivers like free shipping or countdown timers on your checkout page to increase the conversion rate.
5. Post Purchase: Personalized Email Template
Target Segments: Loyal customers with an established purchase history
Subject line: Just for you: [Name], products we think you'll love!
Body:
Hi [Name],
Loving [Last Purchased Product]?
We think you will love these:
[Product 1]: Perfect for [highlighting a relevant benefit or need].
[Product 2]: A great complement to your current routine for [achieving a specific goal].
[Product 3]: Something totally new to explore, based on your interest in [specific category or topic].
<Enhance Your Routine>
Tip: Run a loyalty program that offers users a chance to win cashbacks/rewards/discounts.
We Recommend Reading: 20 Brilliant "Post-Purchase Email" Examples (+ How to copy them)
6. For Bringing Back Purchasers: Win-Back Email Template
Target Segments: Non-openers, and past purchasers
Subject Line: [Name], your goals wait for none – our discounts will
Preview Text: (but not for long)
Hey [Name],
Putting a price tag on your health is tough.
However, here’s help—get 20% off on a cart value of $X within the next 24 hours.
The catch: there’s none.
<Grab All You Can>
P.S.: Tick tock, tick tock.
Tip: Use a countdown timer and a follow-up mail to remind users to take the offer up (in case they haven’t).
7. For Bringing Back Engagement:
Target Segments: Past purchasers who haven’t opened your emails for the last few years,
Subject Line: we’ll be removing you – here’s why
Preview Text: we noticed
Body:
Hi [Name],
We’ve noticed that you haven’t opened any of our emails for the last [insert duration].
While we respect your decision (just like you respect our questionable kale smoothie recipes), we'd also be lying if we said we weren't sad to see you go.
Before you say goodbye, let's see if we can reignite your inner rebel flame:
Miss the deliciousness? Build a wishlist and get X% off with free shipping.
<Build Your Wishlist>
<I Want Out>
Tip: Always use a clear unsubscribe option with this template, along with an equally powerful unsubscribe page.
We Suggest Reading: 20 Brilliant Unsubscribe Page Examples (+ Ways to reduce Unsubscribe Rates)
8. The Final Goodbye
Target Segments: Those who’ve clicked unsubscribe.
Subject Line: you are unsubscribed from [Your Brand Name] fam
Preview Text: from health in your inbox
Body:
You are now unsubscribed from [Your Brand Name] fam.
Wishing you all the best on your journey, no matter where it takes you.
(But seriously, if it involves kale smoothies, please send pics—we're still working on perfecting those things.)
With All Our Love,
The [Brand Name] Fam
Know this: we’re a click and high-five away!
Tip: Remind them that your users will still be signed up for mandatory emails like “policy changes” or “deletion requests”.
Before you hit send:
Most healthcare store owners don’t see email as a serious revenue stream.
Ask them about the importance of email marketing, and you'll hear: “we don’t really have a major strategy,” “we mostly use generic templates,” or “we just send emails to people on our list.”
BUT AT THE SAME TIME:
There are healthcare stores out there that drive 30%+ of their revenue from email marketing.
Engage can help you do the same - Book a free demo.
We’ll show you:
- workflows we can create for your store,
- proven ways to drive 30% or more $$ from email alone, and
- successful templates and strategies from the healthcare industry (and others).
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